https://brianparker.xyz BrianParker.XYZ Mon, 12 Oct 2026 12:25:48 +0000 https://brianparker.xyz en https://brianparker.xyz/Home Sun, 23 Jan 2022 13:46:06 +0000 BrianParker.XYZ https://brianparker.xyz/Home <img width="2526" height="1360" width_o="2526" height_o="1360" data-src="https://freight.cargo.site/t/original/i/fee2aa8d36af959b89a3e60a8bd45abb6fccb82af18b3326596e70227ecec0e9/Screen-Shot-2025-03-04-at-19.06.58.png" data-mid="233839694" border="0" alt="Sourdough Disco - Tone of Voice + Copywriting" data-caption="Sourdough Disco - Tone of Voice + Copywriting" src="https://freight.cargo.site/w/1000/i/fee2aa8d36af959b89a3e60a8bd45abb6fccb82af18b3326596e70227ecec0e9/Screen-Shot-2025-03-04-at-19.06.58.png" /> <img width="1876" height="1275" width_o="1876" height_o="1275" data-src="https://freight.cargo.site/t/original/i/3abaa203602e29b3728b67e6fcdadc6b4e24d8e3cd57c843b8bab2939c6c0f4e/Postcards-April-2020-copy.jpg" data-mid="233840091" border="0" data-scale="75" alt="Cirrus Realty - Naming + Brand Strategy" data-caption="Cirrus Realty - Naming + Brand Strategy" src="https://freight.cargo.site/w/1000/i/3abaa203602e29b3728b67e6fcdadc6b4e24d8e3cd57c843b8bab2939c6c0f4e/Postcards-April-2020-copy.jpg" /> <img width="1560" height="816" width_o="1560" height_o="816" data-src="https://freight.cargo.site/t/original/i/59ae407c63a103ea865a64097d3eadde2d5adfdc2c75b72ade80c454eee8e624/Dialogues_Name_November2025.png" data-mid="246893686" border="0" alt="DeepL Dialogues - Naming" data-caption="DeepL Dialogues - Naming" src="https://freight.cargo.site/w/1000/i/59ae407c63a103ea865a64097d3eadde2d5adfdc2c75b72ade80c454eee8e624/Dialogues_Name_November2025.png" /> <img width="2076" height="1346" width_o="2076" height_o="1346" data-src="https://freight.cargo.site/t/original/i/71418bd7df182d6071a3e9830c589cc0d36bc934ba44fe99c4c7596a2b08909b/Screen-Shot-2022-01-24-at-11.04.41-AM.png" data-mid="233840103" border="0" alt="PMC Speakers - Content Strategy + Copywriting" data-caption="PMC Speakers - Content Strategy + Copywriting" src="https://freight.cargo.site/w/1000/i/71418bd7df182d6071a3e9830c589cc0d36bc934ba44fe99c4c7596a2b08909b/Screen-Shot-2022-01-24-at-11.04.41-AM.png" /> <img width="1530" height="860" width_o="1530" height_o="860" data-src="https://freight.cargo.site/t/original/i/93ab78550bb37e533b831bfe984f05ad956fb2d0d31ddf9c961a5a1ca058a527/Thumbnail.png" data-mid="233840099" border="0" alt="Hynt - Naming" data-caption="Hynt - Naming" src="https://freight.cargo.site/w/1000/i/93ab78550bb37e533b831bfe984f05ad956fb2d0d31ddf9c961a5a1ca058a527/Thumbnail.png" /> About:&nbsp; ˈbraɪən pär′kər —&nbsp;Brand &amp; Verbal Strategist︎ I help creative teams shape brand strategy, naming, and verbal identity from foundational positioning to digital communications.&nbsp; I work with agencies, design studios, independent brands, entrepreneurs, and organizations from the U.S. to the U.K. and Europe.&nbsp; More stylist than spell-checker, I help brands identify&nbsp;who they are and decide&nbsp;how to say it. Whether you're building a new identity or refining language mid-project, I can help you sound as good as you look.&nbsp; ︎ What I collaborate on:&nbsp; ︎ Brand Strategy Plotting the roadmap that guides your decision-making, from positioning to brand architecture and competitive landscape.︎ Verbal Identity &amp; Copywriting Defining and refining the language that makes your brand sound like itself, from tone of voice and messaging frameworks to taglines and web copy. ︎ NamingCombining deep research with linguistic craft to find the right name for a brand, product, place, or event.&nbsp; &nbsp;Let’s Communicate:&nbsp; ︎&nbsp; CLIENTS &amp; COLLABORATORS:&nbsp; Cirrus RealtyConservation International DeepL Dropps Ensapia Corporation Imperial College LondonMusical MuseumSaatchi Art MoN: Museum of Narratives Nimble Creative Octagon StudiosPentagram DesignPMC Speakers Premier Music GroupR&amp;S Records CASE STUDIES: https://brianparker.xyz/HOSA-Technology Mon, 12 Oct 2026 12:25:48 +0000 BrianParker.XYZ https://brianparker.xyz/HOSA-Technology HOSA Technology Work: Copywriting Industry: Technology &nbsp;Audio Agency: UFOCreative Director: Lane Banning Designer: Ronin Wood HOSA Technology is a leading manufacturer of audio, video, and data connectivity solutions, from cabling to networking devices. For their exhibition at the InfoComm trade show in Las Vegas, HOSA wanted to target customers before, during, and after the event with sponsored content and geofenced ads. Collaborating with creative agency UFO and graphic designer Ronin Wood, I used insider language to create playful ad copy that aligned with HOSA’s techy, punk-rock aesthetic. Limited character counts and screen space required bold, snappy headlines to highlight specific products and their USPs. <img width="720" height="900" width_o="720" height_o="900" data-src="https://freight.cargo.site/t/original/i/7152ac4508a65ec38d7ef0ee445149382d078601f76e5090fc58a3d2f52e6fe1/UFO-_-2026.05.11-_-Hosa-_-Infocomm-2026-Ad-Creative-_-Phase-1-_-CleanUp02.jpg" data-mid="253210374" border="0" src="https://freight.cargo.site/w/720/i/7152ac4508a65ec38d7ef0ee445149382d078601f76e5090fc58a3d2f52e6fe1/UFO-_-2026.05.11-_-Hosa-_-Infocomm-2026-Ad-Creative-_-Phase-1-_-CleanUp02.jpg" /> <img width="720" height="900" width_o="720" height_o="900" data-src="https://freight.cargo.site/t/original/i/992ac506c7658162b0883a642045817dddcfb15e4072fa30053e3a450132ed9a/UFO-_-2026.05.11-_-Hosa-_-Infocomm-2026-Ad-Creative-_-Phase-1-_-LastMile03withH.jpg" data-mid="253210373" border="0" src="https://freight.cargo.site/w/720/i/992ac506c7658162b0883a642045817dddcfb15e4072fa30053e3a450132ed9a/UFO-_-2026.05.11-_-Hosa-_-Infocomm-2026-Ad-Creative-_-Phase-1-_-LastMile03withH.jpg" /> <img width="720" height="900" width_o="720" height_o="900" data-src="https://freight.cargo.site/t/original/i/98085c7276cfaa7fa267d9c64a92913223d1420df28ca23cb43777b24d3460d0/UFO-_-2026.05.11-_-Hosa-_-Infocomm-2026-Ad-Creative-_-Phase-1-_-LittleCat2.jpg" data-mid="253210372" border="0" src="https://freight.cargo.site/w/720/i/98085c7276cfaa7fa267d9c64a92913223d1420df28ca23cb43777b24d3460d0/UFO-_-2026.05.11-_-Hosa-_-Infocomm-2026-Ad-Creative-_-Phase-1-_-LittleCat2.jpg" /> <img width="720" height="900" width_o="720" height_o="900" data-src="https://freight.cargo.site/t/original/i/5028af63187810794c169480e9b2ae1646c4412db313db6fb4d1c13bb8baaf51/UFO-_-2026.05.11-_-Hosa-_-Infocomm-2026-Ad-Creative-_-Phase-1-_-XLR-PHX01.jpg" data-mid="253210371" border="0" src="https://freight.cargo.site/w/720/i/5028af63187810794c169480e9b2ae1646c4412db313db6fb4d1c13bb8baaf51/UFO-_-2026.05.11-_-Hosa-_-Infocomm-2026-Ad-Creative-_-Phase-1-_-XLR-PHX01.jpg" /> <img width="160" height="600" width_o="160" height_o="600" data-src="https://freight.cargo.site/t/original/i/3fd0f98105db61fe14eeb8d951a53dd0cc9c65e64cfb116629586c36060726ce/160x600-saw-you.jpg" data-mid="253210370" border="0" src="https://freight.cargo.site/w/160/i/3fd0f98105db61fe14eeb8d951a53dd0cc9c65e64cfb116629586c36060726ce/160x600-saw-you.jpg" /> <img width="1440" height="1800" width_o="1440" height_o="1800" data-src="https://freight.cargo.site/t/original/i/374e57eb99ddc1b84ae4bac078e1796c0068e93957b6ed186a3f08dafb16a08a/UFO-_-2026.05.12-_-Hosa-_-Infocomm-2026-Ad-Creative-_-Phase-1-_-v2-_-Surprises03.jpg" data-mid="253210368" border="0" src="https://freight.cargo.site/w/1000/i/374e57eb99ddc1b84ae4bac078e1796c0068e93957b6ed186a3f08dafb16a08a/UFO-_-2026.05.12-_-Hosa-_-Infocomm-2026-Ad-Creative-_-Phase-1-_-v2-_-Surprises03.jpg" /> <img width="728" height="90" width_o="728" height_o="90" data-src="https://freight.cargo.site/t/original/i/2d3326630dff90608d7b699b7af6deeb0404f485f33b5d74898ba9882a7adc87/728x90-you-saw.jpg" data-mid="253210369" border="0" src="https://freight.cargo.site/w/728/i/2d3326630dff90608d7b699b7af6deeb0404f485f33b5d74898ba9882a7adc87/728x90-you-saw.jpg" /> https://brianparker.xyz/Grapht-Works-by-Imperial Tue, 07 Apr 2026 11:06:46 +0000 BrianParker.XYZ https://brianparker.xyz/Grapht-Works-by-Imperial Grapht Works by Imperial Work: Naming Industry: Technology Real Estate Startups &nbsp; Agency: Pentagram Grapht Works is Imperial College London’s nine-acre industrial space for scale-up companies working in advanced manufacturing, nanotechnology, cleantech, and robotics.The new, 28-unit site needed a name that captured the manufacturing heritage of North Action (its West London location), while reflecting the innovative, collaborative spirit of companies working on breakthrough technologies.&nbsp; Working with Pentagram’s brand narrative team, I helped name the new facilities Grapht Works. The name&nbsp;combines&nbsp;graft —&nbsp;merging new materials to induce growth and strength — and graph, which represents mathematical precision and measured planning. The word graft is also an informal British word for “hard work” or “effort”, a nod to the area’s industrial history.&nbsp;Grapht Works speaks to both rigorous effort and the act of joining elements to create stronger hybrids. The name serves as a metaphor for scaling companies combining technologies and market approaches as they transition from research to market-readiness. <img width="1280" height="1706" width_o="1280" height_o="1706" data-src="https://freight.cargo.site/t/original/i/678a5c99b27ed4d38632614918dd507df7aa4312539c7470d55be65451556cb1/1772646138523.jpeg" data-mid="246923951" border="0" alt="Photo by Caterina Rigoni, Sciopolis" data-caption="Photo by Caterina Rigoni, Sciopolis" src="https://freight.cargo.site/w/1000/i/678a5c99b27ed4d38632614918dd507df7aa4312539c7470d55be65451556cb1/1772646138523.jpeg" /> <img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/3b02e764eb5edfaf7ccd28ee700214f97881552b35d6f11cc731f0c4251a8f71/1772641702881.jpeg" data-mid="246923949" border="0" alt="Grapht Works Launch Event" data-caption="Grapht Works Launch Event" src="https://freight.cargo.site/w/1000/i/3b02e764eb5edfaf7ccd28ee700214f97881552b35d6f11cc731f0c4251a8f71/1772641702881.jpeg" /> <img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/13b5a7b515c3a6d1a232543def0db935ba2fb6670680c2c61d229c4d7995becf/1772641704413.jpeg" data-mid="246923952" border="0" alt="Grapht Works Launch Event" data-caption="Grapht Works Launch Event" src="https://freight.cargo.site/w/1000/i/13b5a7b515c3a6d1a232543def0db935ba2fb6670680c2c61d229c4d7995becf/1772641704413.jpeg" /> <img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/c836f3f4b28e7954366db5c78bf04571b519c4eb516082712d239d937a493015/1772799544373.jpeg" data-mid="246923950" border="0" alt="Grapht Works Launch Event" data-caption="Grapht Works Launch Event" src="https://freight.cargo.site/w/1000/i/c836f3f4b28e7954366db5c78bf04571b519c4eb516082712d239d937a493015/1772799544373.jpeg" /> https://brianparker.xyz/DeepL-Dialogues Wed, 22 Jan 2025 13:41:16 +0000 BrianParker.XYZ https://brianparker.xyz/DeepL-Dialogues DeepL Dialogues&nbsp; Work:&nbsp; NamingIndustry:&nbsp; Technology AIAgency: Pentagram DeepL&nbsp;is a comprehensive Language AI platform that enables organizations to communicate effectively across languages, cultures, and markets. For its inaugural customer conference in Berlin, DeepL wanted a name that captured the excitement of connecting an all-star roster of company and industry talent with their loyal customer base. They also needed a name that could be adapted to future conferences hosted in other locations around the world. Consulting for Pentagram London’s strategy team, I helped create the name Dialogues: a word with Greek roots&nbsp;dia ‘through’ + logos ‘word’ and also containing the Romance word for ‘day.’&nbsp; The name Dialogues evokes the event’s one-day nature and refers direcly to DeepL’s core products in language, translation, and communication.&nbsp; <img width="1560" height="816" width_o="1560" height_o="816" data-src="https://freight.cargo.site/t/original/i/59ae407c63a103ea865a64097d3eadde2d5adfdc2c75b72ade80c454eee8e624/Dialogues_Name_November2025.png" data-mid="246924244" border="0" src="https://freight.cargo.site/w/1000/i/59ae407c63a103ea865a64097d3eadde2d5adfdc2c75b72ade80c454eee8e624/Dialogues_Name_November2025.png" /> <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/1c5341de92d864a0739543a98d344945eb2a6b82d1ed25e557b84c120814fd41/01_241113_DEEPL_Telegraphenamt_SWieland_4026.png" data-mid="225615133" border="0" src="https://freight.cargo.site/w/1000/i/1c5341de92d864a0739543a98d344945eb2a6b82d1ed25e557b84c120814fd41/01_241113_DEEPL_Telegraphenamt_SWieland_4026.png" /> <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/70e49d073934e0d65bfed2b2afde25acf476d4b5c2e5eed47dc40206fcf80c86/04_241113_DEEPL_Telegraphenamt_SWieland_4469.png" data-mid="225615134" border="0" src="https://freight.cargo.site/w/1000/i/70e49d073934e0d65bfed2b2afde25acf476d4b5c2e5eed47dc40206fcf80c86/04_241113_DEEPL_Telegraphenamt_SWieland_4469.png" /> <img width="1024" height="1024" width_o="1024" height_o="1024" data-src="https://freight.cargo.site/t/original/i/a754e6c7ce0c5b5277d8b673f7065ca4b62c78cd20339669f82a720f9526bca6/DeepL-dialouges-2024-berlin-fallback-1024x1024.png" data-mid="225324882" border="0" src="https://freight.cargo.site/w/1000/i/a754e6c7ce0c5b5277d8b673f7065ca4b62c78cd20339669f82a720f9526bca6/DeepL-dialouges-2024-berlin-fallback-1024x1024.png" /> <img width="1480" height="593" width_o="1480" height_o="593" data-src="https://freight.cargo.site/t/original/i/4d144dc92982bda7149aa3b311e26514788467efb1030b3e9a9a7aad4fac2f9b/2_BLOG-DIVIDER_deepl_dialogues_recap.png" data-mid="225325151" border="0" src="https://freight.cargo.site/w/1000/i/4d144dc92982bda7149aa3b311e26514788467efb1030b3e9a9a7aad4fac2f9b/2_BLOG-DIVIDER_deepl_dialogues_recap.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/18468007b4c8e5e69d22ce475b6772cf5957fca4b8efe67c5a5700ac6f7a9ea6/Gbou28RW0AAizUF.jpg" data-mid="225324883" border="0" src="https://freight.cargo.site/w/1000/i/18468007b4c8e5e69d22ce475b6772cf5957fca4b8efe67c5a5700ac6f7a9ea6/Gbou28RW0AAizUF.jpg" /> https://brianparker.xyz/Hynt Tue, 25 Feb 2025 12:11:14 +0000 BrianParker.XYZ https://brianparker.xyz/Hynt Hynt&nbsp; Naming Technology AI Healthcare Agency: Pentagram Hynt — formerly OW Digital — is an evidence-based scent tech company founded by Dr Emanuela Maggioni and Prof Marianna Obrist, leading experts in olfaction and sensory science. Consulting for Pentagram London’s strategy team, I helped create the company’s new name. The name “Hynt” is a modern and unique take on “hint,” suggesting technology can detect and provide information about the slightest traces of scents.&nbsp; The stylization feels scientific and tech-focused, while easy to apply to marketing messaging. The hy- also alludes to the company’s ‘hyper’ accurate technology. &nbsp; <img width="2560" height="1422" width_o="2560" height_o="1422" data-src="https://freight.cargo.site/t/original/i/6e808d550c6381ab108a33dcea1ea95b3e9ecf050922aa9af49662b150ef9bf4/Screen-Shot-2025-02-18-at-17.28.36.png" data-mid="227186357" border="0" data-scale="78" src="https://freight.cargo.site/w/1000/i/6e808d550c6381ab108a33dcea1ea95b3e9ecf050922aa9af49662b150ef9bf4/Screen-Shot-2025-02-18-at-17.28.36.png" /> <img width="2560" height="1422" width_o="2560" height_o="1422" data-src="https://freight.cargo.site/t/original/i/6a2c6d221861cfe65f389800912321f71bccaaa1deb927f46968432723a2e346/Screen-Shot-2025-02-18-at-17.27.43.png" data-mid="227186353" border="0" src="https://freight.cargo.site/w/1000/i/6a2c6d221861cfe65f389800912321f71bccaaa1deb927f46968432723a2e346/Screen-Shot-2025-02-18-at-17.27.43.png" /> <img width="2560" height="1422" width_o="2560" height_o="1422" data-src="https://freight.cargo.site/t/original/i/19dcd07d94cfd60d5bf85ad437b28edc2f8e778b7ca8859f068d5be67a492803/Screen-Shot-2025-02-18-at-17.28.21.png" data-mid="227186355" border="0" src="https://freight.cargo.site/w/1000/i/19dcd07d94cfd60d5bf85ad437b28edc2f8e778b7ca8859f068d5be67a492803/Screen-Shot-2025-02-18-at-17.28.21.png" /> https://brianparker.xyz/Musical-Museum Wed, 18 Dec 2024 15:31:53 +0000 BrianParker.XYZ https://brianparker.xyz/Musical-Museum The Musical Museum, London&nbsp; Social MediaStrategy Copywriting MuseumsThe Musical Museum in Brentford, London contains a significant collection of rare, self-playing musical instruments including player pianos, orchestrions, reed organs, and violin players.In addition to managing its email newsletter, designing promotional graphics, and supporting digital fundraising efforts, I helped the museum create a social media campaign highlighting their most notable instruments.Working with the charismatic curator and tour guide Adrian Church, we brought personality (and emoji stickers) to these “edutainment” style videos. One of these new posts featuring the Optigan organ went viral — over 1.2 millon views and 29k likes! — raising the museum’s online profile and increasing its Instagram following by over 700%.&nbsp; <img width="3300" height="5100" width_o="3300" height_o="5100" data-src="https://freight.cargo.site/t/original/i/2dbbbbbaf6de15d4ebeadb1026aabec7afcbdc50c9969c8b11bd92dfa02cf245/Untitled-1.png" data-mid="226808359" border="0" src="https://freight.cargo.site/w/1000/i/2dbbbbbaf6de15d4ebeadb1026aabec7afcbdc50c9969c8b11bd92dfa02cf245/Untitled-1.png" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/0ca375d21f2b4e43e3c12af4dfe1373f7481eca518712dc9b07b9f8ad14d3b29/Untitled-1-1.png" data-mid="226808356" border="0" src="https://freight.cargo.site/w/1000/i/0ca375d21f2b4e43e3c12af4dfe1373f7481eca518712dc9b07b9f8ad14d3b29/Untitled-1-1.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f8e692ed4ac32dad5bdfa68bd8c75a62d9008d2c3bcf28229f2a48c87f642197/Fundraiser-Carousel-1.png" data-mid="226809661" border="0" src="https://freight.cargo.site/w/1000/i/f8e692ed4ac32dad5bdfa68bd8c75a62d9008d2c3bcf28229f2a48c87f642197/Fundraiser-Carousel-1.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ac92275f2ea633c1c5def86a9e2a9b0eb5d7d29eb975e1985d5d49e6909aa50a/Fundraiser-Carousel-4.png" data-mid="226809844" border="0" src="https://freight.cargo.site/w/1000/i/ac92275f2ea633c1c5def86a9e2a9b0eb5d7d29eb975e1985d5d49e6909aa50a/Fundraiser-Carousel-4.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/207163f2699a106aaa3be74aca2cd5fa880646d76b2d8a87aa9bd62875ab066e/Fundraiser-Carousel-3.png" data-mid="226809761" border="0" src="https://freight.cargo.site/w/1000/i/207163f2699a106aaa3be74aca2cd5fa880646d76b2d8a87aa9bd62875ab066e/Fundraiser-Carousel-3.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5a6516a7502ef92359d6fa5abefc4be16605a63828be6d4476fce95afb316e08/Fundraiser-Carousel-28-Jun-24-1.png" data-mid="226809409" border="0" src="https://freight.cargo.site/w/1000/i/5a6516a7502ef92359d6fa5abefc4be16605a63828be6d4476fce95afb316e08/Fundraiser-Carousel-28-Jun-24-1.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b7f6b28b8a42a520bc3ce029cd764f8eb8cdde08b463024bf9f14a6cd7a23a02/Fundraiser-Carousel-28-Jun-24-4.png" data-mid="226809413" border="0" src="https://freight.cargo.site/w/1000/i/b7f6b28b8a42a520bc3ce029cd764f8eb8cdde08b463024bf9f14a6cd7a23a02/Fundraiser-Carousel-28-Jun-24-4.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f6430583408d6c552412a0b2eedb08297299fd0b77bec70d7bf95de14b51068c/Fundraiser-Carousel-28-Jun-24-5.png" data-mid="226809415" border="0" src="https://freight.cargo.site/w/1000/i/f6430583408d6c552412a0b2eedb08297299fd0b77bec70d7bf95de14b51068c/Fundraiser-Carousel-28-Jun-24-5.png" /> https://brianparker.xyz/Charcoal-Papers Wed, 11 Jan 2023 12:23:07 +0000 BrianParker.XYZ https://brianparker.xyz/Charcoal-Papers Charcoal Papers by Antonio Ysursa and Taylor Franklin Quinn&nbsp; BooksCopywriting Editing Fine Art &amp; Photography Charcoal Papers is a collaborative exploration between photographer Antonio Ysursa and art director, graphic designer, and painter Taylor Franklin Quinn. Inspired by one of the earliest artistic mediums, charcoal, this photographic collection fuses fashion and fine art in the form of seven unique character studies that present a collision of two artists' perspectives. I was asked to help edit the artists’ statement, write thematic descriptions of each chapter, and proofread copy throughout the book. <img width="900" height="1153" width_o="900" height_o="1153" data-src="https://freight.cargo.site/t/original/i/e1506c2617cf87b6ae0d7f45c349548228c1112bb651310d7a2d107b9819f489/Cover_900x.jpg" data-mid="164340975" border="0" src="https://freight.cargo.site/w/900/i/e1506c2617cf87b6ae0d7f45c349548228c1112bb651310d7a2d107b9819f489/Cover_900x.jpg" /> <img width="900" height="1153" width_o="900" height_o="1153" data-src="https://freight.cargo.site/t/original/i/bce9288b13e6b13c2aa92f6a633277e1db06d29455b0f85f442a722d166c1fd8/Back-Cover_5bc3c7e7-bc0a-4904-a04e-3119b21e7861_900x.jpg" data-mid="164340973" border="0" src="https://freight.cargo.site/w/900/i/bce9288b13e6b13c2aa92f6a633277e1db06d29455b0f85f442a722d166c1fd8/Back-Cover_5bc3c7e7-bc0a-4904-a04e-3119b21e7861_900x.jpg" /> <img width="1728" height="1083" width_o="1728" height_o="1083" data-src="https://freight.cargo.site/t/original/i/99e1c578b2c0967b31177f75ec880b2b5b1d47170e2cd251351bf3cde2074c41/TOC_1728x.jpg" data-mid="164340966" border="0" src="https://freight.cargo.site/w/1000/i/99e1c578b2c0967b31177f75ec880b2b5b1d47170e2cd251351bf3cde2074c41/TOC_1728x.jpg" /> <img width="1728" height="1083" width_o="1728" height_o="1083" data-src="https://freight.cargo.site/t/original/i/a6b1e7e069be7a36f4d6f3939891c7f5d073e397e50c9c68753379f74a507d35/Credits_1728x.jpg" data-mid="164340974" border="0" src="https://freight.cargo.site/w/1000/i/a6b1e7e069be7a36f4d6f3939891c7f5d073e397e50c9c68753379f74a507d35/Credits_1728x.jpg" /> <img width="1728" height="1083" width_o="1728" height_o="1083" data-src="https://freight.cargo.site/t/original/i/8d4678ff2028ed0a41c010e796e347455d8d42b7b987870f98c753677bb40c9f/Bode1_c33318ae-af24-468c-8c22-60825afd82ff_1728x.jpg" data-mid="164340971" border="0" src="https://freight.cargo.site/w/1000/i/8d4678ff2028ed0a41c010e796e347455d8d42b7b987870f98c753677bb40c9f/Bode1_c33318ae-af24-468c-8c22-60825afd82ff_1728x.jpg" /> <img width="1728" height="1083" width_o="1728" height_o="1083" data-src="https://freight.cargo.site/t/original/i/d878d54e0763eb03854b1d9d714b7cd0feffce9bb0b13c593f734b2530c9b4e1/Charcoal_9d0ede81-9578-43bf-908c-932c0ed8dae7_1728x.jpg" data-mid="164340970" border="0" src="https://freight.cargo.site/w/1000/i/d878d54e0763eb03854b1d9d714b7cd0feffce9bb0b13c593f734b2530c9b4e1/Charcoal_9d0ede81-9578-43bf-908c-932c0ed8dae7_1728x.jpg" /> <img width="1728" height="1083" width_o="1728" height_o="1083" data-src="https://freight.cargo.site/t/original/i/80449dd2def29ff4d06dfe3b276c922a2f57f688c07d843af6461d44a43ab302/Grit1_f5bd9ed1-e67d-4bd6-a31c-32ba6d216561_1728x.jpg" data-mid="164340968" border="0" src="https://freight.cargo.site/w/1000/i/80449dd2def29ff4d06dfe3b276c922a2f57f688c07d843af6461d44a43ab302/Grit1_f5bd9ed1-e67d-4bd6-a31c-32ba6d216561_1728x.jpg" /> <img width="1728" height="1083" width_o="1728" height_o="1083" data-src="https://freight.cargo.site/t/original/i/7753bd234bd69c6cca9555feac62183dd295c5dfcce084e2e83b18f7bc25b77f/Nudes_9b120642-ae1a-48a8-a942-ad1a405e7117_1728x.jpg" data-mid="164340965" border="0" src="https://freight.cargo.site/w/1000/i/7753bd234bd69c6cca9555feac62183dd295c5dfcce084e2e83b18f7bc25b77f/Nudes_9b120642-ae1a-48a8-a942-ad1a405e7117_1728x.jpg" /> https://brianparker.xyz/PMC-Speakers-Pro Sat, 22 Jan 2022 22:23:20 +0000 BrianParker.XYZ https://brianparker.xyz/PMC-Speakers-Pro PMC Speakers ProfessionalCopywriting Social Media Strategy Design, Project Management: Sttt.us / Michael J. Morgan&nbsp;The Brief PMC is a leading manufacturer of high-end speakers, trusted in the world’s best music and film facilities from Capitol Studios to Apple HQ. Ahead of launching a new product line, PMC wanted to establish its online presence with on-brand social content and copy. The Challenge Music technology brands often lean on dry tech specs or illustrious credits that feel out of reach for the aspiring user. PMC wanted to stand by its reputation as a maker of precise, premium, and hand-built speakers while educating prospective buyers and cultivating a digital community.&nbsp; ︎︎︎ <img width="2076" height="1346" width_o="2076" height_o="1346" data-src="https://freight.cargo.site/t/original/i/71418bd7df182d6071a3e9830c589cc0d36bc934ba44fe99c4c7596a2b08909b/Screen-Shot-2022-01-24-at-11.04.41-AM.png" data-mid="131213838" border="0" src="https://freight.cargo.site/w/1000/i/71418bd7df182d6071a3e9830c589cc0d36bc934ba44fe99c4c7596a2b08909b/Screen-Shot-2022-01-24-at-11.04.41-AM.png" /> The SolutionI developed tone of voice guidelines based on PMC’s new identity (developed by STTT.US) that balanced the grunge rock and pop-art aesthetic of the brand's 1990s roots with casual, confident nods to its technical excellence. I wrote copy for a daily social media campaign designed to be informative yet witty, and to resonate with three identifiable customer segments: entry-level, midrange, and high-end users.&nbsp; ︎︎︎ <img width="2068" height="1348" width_o="2068" height_o="1348" data-src="https://freight.cargo.site/t/original/i/f6f54d6cb859f911afcbae66b8a6e5d00437cdcd744721cee069af98fc4952c6/Screen-Shot-2022-01-24-at-11.07.26-AM.png" data-mid="131213842" border="0" src="https://freight.cargo.site/w/1000/i/f6f54d6cb859f911afcbae66b8a6e5d00437cdcd744721cee069af98fc4952c6/Screen-Shot-2022-01-24-at-11.07.26-AM.png" /> <img width="2070" height="1340" width_o="2070" height_o="1340" data-src="https://freight.cargo.site/t/original/i/3ecdae09304fb56fa3ec09cc5e1060dd2a5f24eb83f98199b4b272dcbd3b7e67/Screen-Shot-2022-01-24-at-11.06.33-AM.png" data-mid="131213840" border="0" src="https://freight.cargo.site/w/1000/i/3ecdae09304fb56fa3ec09cc5e1060dd2a5f24eb83f98199b4b272dcbd3b7e67/Screen-Shot-2022-01-24-at-11.06.33-AM.png" /> <img width="2068" height="1340" width_o="2068" height_o="1340" data-src="https://freight.cargo.site/t/original/i/cbb3baec6622cd81469e0a46f09836b55837d812cdc76948cee1b31cc456564b/Screen-Shot-2022-01-24-at-11.06.58-AM.png" data-mid="131213841" border="0" src="https://freight.cargo.site/w/1000/i/cbb3baec6622cd81469e0a46f09836b55837d812cdc76948cee1b31cc456564b/Screen-Shot-2022-01-24-at-11.06.58-AM.png" /> <img width="2066" height="1336" width_o="2066" height_o="1336" data-src="https://freight.cargo.site/t/original/i/40f1da23cc2b2b1aab10c415adb3c6e2d17b8c8bd0b91ba72ca52fd962a7b185/Screen-Shot-2022-01-24-at-11.07.53-AM.png" data-mid="131213843" border="0" src="https://freight.cargo.site/w/1000/i/40f1da23cc2b2b1aab10c415adb3c6e2d17b8c8bd0b91ba72ca52fd962a7b185/Screen-Shot-2022-01-24-at-11.07.53-AM.png" /> Audience-generated content was equally important: I created a custom Google Form to interview producers and engineers who use PMC products, and edited their responses into weekly showcases of community members and their work. <img width="2064" height="1340" width_o="2064" height_o="1340" data-src="https://freight.cargo.site/t/original/i/e412fd898ed7d1b49c91c63fde6b65cc79b8cadbc503e6f9fd01dcc11f01a597/Screen-Shot-2022-01-24-at-11.05.27-AM.png" data-mid="131213839" border="0" src="https://freight.cargo.site/w/1000/i/e412fd898ed7d1b49c91c63fde6b65cc79b8cadbc503e6f9fd01dcc11f01a597/Screen-Shot-2022-01-24-at-11.05.27-AM.png" /> <img width="2074" height="1344" width_o="2074" height_o="1344" data-src="https://freight.cargo.site/t/original/i/85e09180e943a6cab56a42da5bda1e0c5362e884a267d534e8f5ad2cd82bfe3b/Screen-Shot-2022-01-23-at-5.18.50-PM.png" data-mid="131213844" border="0" src="https://freight.cargo.site/w/1000/i/85e09180e943a6cab56a42da5bda1e0c5362e884a267d534e8f5ad2cd82bfe3b/Screen-Shot-2022-01-23-at-5.18.50-PM.png" /> ︎ https://brianparker.xyz/SOURDOUGH-DISCO Sat, 22 Jan 2022 22:23:20 +0000 BrianParker.XYZ https://brianparker.xyz/SOURDOUGH-DISCO SOURDOUGH DISCO Copywriting Editing Recipe by Erin WahedBrand Identity &amp; Design by Hamish Smyth / OrderThe Brief: SOURDOUGH DISCO™ is the pandemic project-turned-small business of Erin Wahed, whose lockdown baking spree was soundtracked by her collection of disco records. With unexpected flavors—Rosemary Olive (Studio 54) and Apricot Honey Walnut (Paradise Garage)—and beautifully scored floral patterns, the limited-run loaves are regularly sold-out a week in advance. To satisfy her fans’ gluten cravings, I was asked to help write, edit, and format a starter-to-storage recipe that’s backed by groove and gastronomy.︎︎︎︎︎︎︎︎︎ The Challenge:&nbsp;How do you make home baking feel “disco-themed”? We wanted the recipe to be readable but witty, technically accurate, but also on-brand. We also wanted Erin’s personality to shine through the process: vibrant, friendly, and confident. <img width="2526" height="1360" width_o="2526" height_o="1360" data-src="https://freight.cargo.site/t/original/i/fee2aa8d36af959b89a3e60a8bd45abb6fccb82af18b3326596e70227ecec0e9/Screen-Shot-2025-03-04-at-19.06.58.png" data-mid="227642432" border="0" src="https://freight.cargo.site/w/1000/i/fee2aa8d36af959b89a3e60a8bd45abb6fccb82af18b3326596e70227ecec0e9/Screen-Shot-2025-03-04-at-19.06.58.png" /> <img width="480" height="480" width_o="480" height_o="480" data-src="https://freight.cargo.site/t/original/i/2cc87d8e73eba09355f3f08b87cc2098b8daf0bcddaed1effa03ba9e24d33c9c/giphy-17.gif" data-mid="227644688" border="0" src="https://freight.cargo.site/w/480/i/2cc87d8e73eba09355f3f08b87cc2098b8daf0bcddaed1effa03ba9e24d33c9c/giphy-17.gif" /> The Solution:&nbsp;Inspired by the journey of a DJ set with a warm-up, peak time, and closing, we organized each series of steps into three distinct sections. Sub-sections detailed each stage of the process, from mixing the dough to baking the loaves.&nbsp; <img width="2524" height="1364" width_o="2524" height_o="1364" data-src="https://freight.cargo.site/t/original/i/05271a1c75089199226bf930f5a6173b2a609e2c4009cd9f4dab0ffa08ed5e9a/Screen-Shot-2025-03-04-at-19.07.58.png" data-mid="227642554" border="0" src="https://freight.cargo.site/w/1000/i/05271a1c75089199226bf930f5a6173b2a609e2c4009cd9f4dab0ffa08ed5e9a/Screen-Shot-2025-03-04-at-19.07.58.png" /> <img width="2526" height="1422" width_o="2526" height_o="1422" data-src="https://freight.cargo.site/t/original/i/7e89790619f7ec660703e506ad6145cd2038edd4ec346dfaf0af6d05a30422e6/Screen-Shot-2025-03-04-at-19.20.35.png" data-mid="227642785" border="0" src="https://freight.cargo.site/w/1000/i/7e89790619f7ec660703e506ad6145cd2038edd4ec346dfaf0af6d05a30422e6/Screen-Shot-2025-03-04-at-19.20.35.png" /> <img width="2560" height="1600" width_o="2560" height_o="1600" data-src="https://freight.cargo.site/t/original/i/46126a5eddc7060dd76e8b7a035d18b832ef0da36b20bae21341c1fa5ac5735e/Screen-Shot-2022-01-23-at-6.12.19-PM.png" data-mid="131155459" border="0" src="https://freight.cargo.site/w/1000/i/46126a5eddc7060dd76e8b7a035d18b832ef0da36b20bae21341c1fa5ac5735e/Screen-Shot-2022-01-23-at-6.12.19-PM.png" /> Image: Erin WahedWe embedded punny references to classic disco songs throughout the recipe—and there’s no shortage of shake or heat in the disco or sourdough worlds: <img width="2514" height="1418" width_o="2514" height_o="1418" data-src="https://freight.cargo.site/t/original/i/1a3adbf34f3eb0df00e28c2724940ce7eb7724b77c858c3cdb3a585b45ceee53/Screen-Shot-2025-03-04-at-19.10.37.png" data-mid="227642797" border="0" src="https://freight.cargo.site/w/1000/i/1a3adbf34f3eb0df00e28c2724940ce7eb7724b77c858c3cdb3a585b45ceee53/Screen-Shot-2025-03-04-at-19.10.37.png" /> <img width="1114" height="1254" width_o="1114" height_o="1254" data-src="https://freight.cargo.site/t/original/i/bd97acfe72ea51df2e8a1af18137d27b9feafe133a620732a8cddc65b3e33336/Screen-Shot-2025-03-04-at-19.07.44.png" data-mid="227642799" border="0" src="https://freight.cargo.site/w/1000/i/bd97acfe72ea51df2e8a1af18137d27b9feafe133a620732a8cddc65b3e33336/Screen-Shot-2025-03-04-at-19.07.44.png" /> <img width="2554" height="1422" width_o="2554" height_o="1422" data-src="https://freight.cargo.site/t/original/i/f5512f5f45fe22a877896bcb5a68b8e0c446dcb34314551729e5796ffa3f2e5a/Screen-Shot-2025-03-04-at-19.10.06.png" data-mid="227642798" border="0" src="https://freight.cargo.site/w/1000/i/f5512f5f45fe22a877896bcb5a68b8e0c446dcb34314551729e5796ffa3f2e5a/Screen-Shot-2025-03-04-at-19.10.06.png" /> Finally, wherever (really, wherever) it felt possible, we injected 1970s lingo, even more music puns, and a little New York snark into the recipe: &nbsp; <img width="2522" height="1418" width_o="2522" height_o="1418" data-src="https://freight.cargo.site/t/original/i/f7a497ab8cf35c20e8fe6b3f4ab55b83a3fc3859a0490c03d593287a40f2001d/Screen-Shot-2025-03-04-at-11.38.30.png" data-mid="227642813" border="0" src="https://freight.cargo.site/w/1000/i/f7a497ab8cf35c20e8fe6b3f4ab55b83a3fc3859a0490c03d593287a40f2001d/Screen-Shot-2025-03-04-at-11.38.30.png" /> <img width="1780" height="1204" width_o="1780" height_o="1204" data-src="https://freight.cargo.site/t/original/i/ec70582a3e602ba354412fc4f0a660ce7862beb5d232fafa6cab2c7f50cdc556/Screen-Shot-2025-03-04-at-19.07.12.png" data-mid="227642825" border="0" src="https://freight.cargo.site/w/1000/i/ec70582a3e602ba354412fc4f0a660ce7862beb5d232fafa6cab2c7f50cdc556/Screen-Shot-2025-03-04-at-19.07.12.png" /> <img width="2522" height="1418" width_o="2522" height_o="1418" data-src="https://freight.cargo.site/t/original/i/9847ae5f8174aa3cac8ff88843eb60863bb168e4e92feba69df86ce7b1c1df13/Screen-Shot-2025-03-04-at-11.39.12.png" data-mid="227642814" border="0" src="https://freight.cargo.site/w/1000/i/9847ae5f8174aa3cac8ff88843eb60863bb168e4e92feba69df86ce7b1c1df13/Screen-Shot-2025-03-04-at-11.39.12.png" /> The result: A start-to-finish recipe (and an incredible&nbsp;playlist) with a groove unique to this unlikely combo of music and food.&nbsp; <img width="1122" height="592" width_o="1122" height_o="592" data-src="https://freight.cargo.site/t/original/i/15956eef2ea4d792ef4df058cafcbb424fc6b34990d1ac2d3b656e460e4dd340/Screen-Shot-2025-03-04-at-19.11.02.png" data-mid="227642864" border="0" src="https://freight.cargo.site/w/1000/i/15956eef2ea4d792ef4df058cafcbb424fc6b34990d1ac2d3b656e460e4dd340/Screen-Shot-2025-03-04-at-19.11.02.png" /> <img width="463" height="463" width_o="463" height_o="463" data-src="https://freight.cargo.site/t/original/i/611d1c5eb107efadf3145d1fb7d93750e0e1d22c87e2e1c465c5ba1fe61b5882/giphy-6.gif" data-mid="227642869" border="0" src="https://freight.cargo.site/w/463/i/611d1c5eb107efadf3145d1fb7d93750e0e1d22c87e2e1c465c5ba1fe61b5882/giphy-6.gif" /> https://brianparker.xyz/Cirrus-Realty-Stratus-Realty Sat, 22 Jan 2022 22:23:20 +0000 BrianParker.XYZ https://brianparker.xyz/Cirrus-Realty-Stratus-Realty Cirrus Realty / Stratus Realty Brand Strategy NamingCopywritingAndrea Trabucco-Campos: Design, Art DirectionChris Corby: Web Development The Brief Cirrus Realty and Stratus Realty are two companies in one…or one-in-two. The Virginia real estate agency formerly known as Hampton Roads Realty approached me to help launch its new property and sales divisions, with two new names and a unified brand identity. The ChallengeThe challenge was to define a dualistic brand with related identities and identical values, but with distinct real estate services. The owners wanted either division to have equal priority, yet be clearly delineated. ︎︎︎︎︎︎︎︎︎ <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/dd8a2bb5322447da2116804e92fdf51296a0bad7f2da8120b84c4833ef72e447/Cirrus_Stratus-Portfolio_TrabuccoCampos-Jan2018-2.jpg" data-mid="131154971" border="0" data-scale="69" src="https://freight.cargo.site/w/1000/i/dd8a2bb5322447da2116804e92fdf51296a0bad7f2da8120b84c4833ef72e447/Cirrus_Stratus-Portfolio_TrabuccoCampos-Jan2018-2.jpg" /> The SolutionFirst, we established new names that distinguished both companies from their competitors (most of which are named after brokers) while conjoining their brands. We looked at the company “split” as an unique asset core to the brand position.&nbsp; We landed on Cirrus Realty and&nbsp;Stratus Realty, referring to the two types of clouds and alluding to the ever-changing weather in the Hampton Roads region of Virginia.Next, we enlisted designer Andrea Trabucco-Campos to develop the logo and brand identity. The triangular shape of a roof — suggesting the shape of a house — is paired with the triangular typeface Noe Text, creating a sense of unity across both wordmarks. The functional black-and-white color scheme is shared across the two companies, with one simply being the inverse of the other. <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/42375d7392ca63283eb0559c49fd387cf96993a34f2c0fb4946ee474d4ec875a/Cirrus_Stratus-Mark.jpg" data-mid="227270329" border="0" src="https://freight.cargo.site/w/1000/i/42375d7392ca63283eb0559c49fd387cf96993a34f2c0fb4946ee474d4ec875a/Cirrus_Stratus-Mark.jpg" /> <img width="2500" height="1731" width_o="2500" height_o="1731" data-src="https://freight.cargo.site/t/original/i/b611668cefc2fc6c37dfd9a02e22e6ad0d9ee2d0a2137585da06a09d1a4a8d3c/Cirrus_Stratus-Bag.jpg" data-mid="227270458" border="0" src="https://freight.cargo.site/w/1000/i/b611668cefc2fc6c37dfd9a02e22e6ad0d9ee2d0a2137585da06a09d1a4a8d3c/Cirrus_Stratus-Bag.jpg" /> The sleek website, designed by Andrea and developed by Chris Corby, is core to the brand identity, and the primary digital touchpoint for customers of both companies. The lightweight design allows for easy navigation and smooth switching between divisions. <img width="2560" height="1828" width_o="2560" height_o="1828" data-src="https://freight.cargo.site/t/original/i/07d89d9dc6ac94f7a25ad8c4cb4b4ea0891c5d1ea5a790f85c4f805db4f902ed/Cirrus_Stratus-Website-Large.jpg" data-mid="227270333" border="0" data-scale="72" src="https://freight.cargo.site/w/1000/i/07d89d9dc6ac94f7a25ad8c4cb4b4ea0891c5d1ea5a790f85c4f805db4f902ed/Cirrus_Stratus-Website-Large.jpg" /> Web and promotional copy plays into the “sister company” concept when showing both brands side-by-side.&nbsp; <img width="2000" height="1428" width_o="2000" height_o="1428" data-src="https://freight.cargo.site/t/original/i/831ce77c9a5cebd48b37277e733e70a59443de4525cd058e0ab01dd4fa24acad/Cirrus_Stratus-Portfolio_TrabuccoCampos-Jan2018-7.jpg" data-mid="131154973" border="0" src="https://freight.cargo.site/w/1000/i/831ce77c9a5cebd48b37277e733e70a59443de4525cd058e0ab01dd4fa24acad/Cirrus_Stratus-Portfolio_TrabuccoCampos-Jan2018-7.jpg" /> <img width="1876" height="1275" width_o="1876" height_o="1275" data-src="https://freight.cargo.site/t/original/i/3abaa203602e29b3728b67e6fcdadc6b4e24d8e3cd57c843b8bab2939c6c0f4e/Postcards-April-2020-copy.jpg" data-mid="227271021" border="0" src="https://freight.cargo.site/w/1000/i/3abaa203602e29b3728b67e6fcdadc6b4e24d8e3cd57c843b8bab2939c6c0f4e/Postcards-April-2020-copy.jpg" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/58684a1c570ca4388b1e8293788bd829ef3b16cc5493ba0cfe1dc1cd6f6e5b7d/Cirrus_Stratus-Portfolio_TrabuccoCampos-Jan2018-3.jpg" data-mid="131154972" border="0" src="https://freight.cargo.site/w/1000/i/58684a1c570ca4388b1e8293788bd829ef3b16cc5493ba0cfe1dc1cd6f6e5b7d/Cirrus_Stratus-Portfolio_TrabuccoCampos-Jan2018-3.jpg" /><img width="2500" height="1785" width_o="2500" height_o="1785" data-src="https://freight.cargo.site/t/original/i/2286a30e61cfc609f0bfe5e413078836f64976db382d7b67d7b5aadc2668d81d/Cirrus_Stratus-Sheet.jpg" data-mid="227270330" border="0" src="https://freight.cargo.site/w/1000/i/2286a30e61cfc609f0bfe5e413078836f64976db382d7b67d7b5aadc2668d81d/Cirrus_Stratus-Sheet.jpg" />Photos by Andrea Trabucco Campos