https://brianparker.xyz BrianParker.XYZ Tue, 07 Apr 2026 11:06:46 +0000 https://brianparker.xyz en https://brianparker.xyz/Home Sun, 23 Jan 2022 13:46:06 +0000 BrianParker.XYZ https://brianparker.xyz/Home <img width="2526" height="1360" width_o="2526" height_o="1360" data-src="https://freight.cargo.site/t/original/i/fee2aa8d36af959b89a3e60a8bd45abb6fccb82af18b3326596e70227ecec0e9/Screen-Shot-2025-03-04-at-19.06.58.png" data-mid="233839694" border="0" alt="Sourdough Disco - Tone of Voice + Copywriting" data-caption="Sourdough Disco - Tone of Voice + Copywriting" src="https://freight.cargo.site/w/1000/i/fee2aa8d36af959b89a3e60a8bd45abb6fccb82af18b3326596e70227ecec0e9/Screen-Shot-2025-03-04-at-19.06.58.png" /> <img width="1876" height="1275" width_o="1876" height_o="1275" data-src="https://freight.cargo.site/t/original/i/3abaa203602e29b3728b67e6fcdadc6b4e24d8e3cd57c843b8bab2939c6c0f4e/Postcards-April-2020-copy.jpg" data-mid="233840091" border="0" data-scale="75" alt="Cirrus Realty - Naming + Brand Strategy" data-caption="Cirrus Realty - Naming + Brand Strategy" src="https://freight.cargo.site/w/1000/i/3abaa203602e29b3728b67e6fcdadc6b4e24d8e3cd57c843b8bab2939c6c0f4e/Postcards-April-2020-copy.jpg" /> <img width="1560" height="816" width_o="1560" height_o="816" data-src="https://freight.cargo.site/t/original/i/59ae407c63a103ea865a64097d3eadde2d5adfdc2c75b72ade80c454eee8e624/Dialogues_Name_November2025.png" data-mid="246893686" border="0" alt="DeepL Dialogues - Naming" data-caption="DeepL Dialogues - Naming" src="https://freight.cargo.site/w/1000/i/59ae407c63a103ea865a64097d3eadde2d5adfdc2c75b72ade80c454eee8e624/Dialogues_Name_November2025.png" /> <img width="2076" height="1346" width_o="2076" height_o="1346" data-src="https://freight.cargo.site/t/original/i/71418bd7df182d6071a3e9830c589cc0d36bc934ba44fe99c4c7596a2b08909b/Screen-Shot-2022-01-24-at-11.04.41-AM.png" data-mid="233840103" border="0" alt="PMC Speakers - Content Strategy + Copywriting" data-caption="PMC Speakers - Content Strategy + Copywriting" src="https://freight.cargo.site/w/1000/i/71418bd7df182d6071a3e9830c589cc0d36bc934ba44fe99c4c7596a2b08909b/Screen-Shot-2022-01-24-at-11.04.41-AM.png" /> <img width="1530" height="860" width_o="1530" height_o="860" data-src="https://freight.cargo.site/t/original/i/93ab78550bb37e533b831bfe984f05ad956fb2d0d31ddf9c961a5a1ca058a527/Thumbnail.png" data-mid="233840099" border="0" alt="Hynt - Naming" data-caption="Hynt - Naming" src="https://freight.cargo.site/w/1000/i/93ab78550bb37e533b831bfe984f05ad956fb2d0d31ddf9c961a5a1ca058a527/Thumbnail.png" /> ˈbraɪən pär′kər -&nbsp;BRAND &amp; VERBAL STRATEGIST for Creators, Studios, and Businesses︎ I help creative teams shape brand strategy, naming, and verbal identity, from early-stage positioning to the last-minute caption on launch day. I work with agencies, design studios, independent brands, entrepreneurs, and organizations from the U.S. to the U.K. and Europe.&nbsp; More stylist than spell-checker, I help brands define&nbsp;who they are and how to say it. Whether you're building a new identity or refining language mid-project, I can help you sound as good as you look.&nbsp; ︎ HOW I CAN HELP: ︎ BRAND STRATEGY Plotting the strategic roadmap that guides everything else, from positioning to brand architecture and competitive landscape. ︎&nbsp;NAMING Combining deep research with linguistic craft to find the right name for a brand, product, place, or event.&nbsp; ︎ VERBAL IDENTITY &amp; COPYWRITING Defining and refining the language that makes a brand sound like itself, from tone of voice and messaging frameworks to taglines and web copy. &nbsp;Let’s Communicate.&nbsp; ︎&nbsp; CLIENTS:&nbsp; <img width="509" height="99" width_o="509" height_o="99" data-src="https://freight.cargo.site/t/original/i/ee32cbcfa7bb809cce8d02d5c474bb4b38be075247c30d56b8a0a2f78f0fa068/Pentagram-logo-vector-01.png" data-mid="227183988" border="0" src="https://freight.cargo.site/w/509/i/ee32cbcfa7bb809cce8d02d5c474bb4b38be075247c30d56b8a0a2f78f0fa068/Pentagram-logo-vector-01.png" /> <img width="461" height="108" width_o="461" height_o="108" data-src="https://freight.cargo.site/t/original/i/adc732cbee51f694f91b64c4b1b59b7f2b283cc24dae95f3f8d30e4d0fe3a809/PMC.png" data-mid="227183985" border="0" src="https://freight.cargo.site/w/461/i/adc732cbee51f694f91b64c4b1b59b7f2b283cc24dae95f3f8d30e4d0fe3a809/PMC.png" /> <img width="588" height="127" width_o="588" height_o="127" data-src="https://freight.cargo.site/t/original/i/961b4ee21f3399f51f34e3e3419691e1192f29c0727dc50e76aad251813863ad/R-S-Records.png" data-mid="227183979" border="0" src="https://freight.cargo.site/w/588/i/961b4ee21f3399f51f34e3e3419691e1192f29c0727dc50e76aad251813863ad/R-S-Records.png" /> <img width="2705" height="658" width_o="2705" height_o="658" data-src="https://freight.cargo.site/t/original/i/8a0de586a3e89fb328ae717c546335b7d0622ec63093281cf62be66cf02897db/Musical-Museum.png" data-mid="227183997" border="0" src="https://freight.cargo.site/w/1000/i/8a0de586a3e89fb328ae717c546335b7d0622ec63093281cf62be66cf02897db/Musical-Museum.png" /> <img width="538" height="97" width_o="538" height_o="97" data-src="https://freight.cargo.site/t/original/i/8f4cf452cadbbd2c394cc08415c022666293bfd275b75f5e73508a4a1fb8d6d5/Cirrus-Realty.png" data-mid="227184005" border="0" src="https://freight.cargo.site/w/538/i/8f4cf452cadbbd2c394cc08415c022666293bfd275b75f5e73508a4a1fb8d6d5/Cirrus-Realty.png" /> <img width="341" height="169" width_o="341" height_o="169" data-src="https://freight.cargo.site/t/original/i/424bac5ba1c6afc883c3b201bc5fed77055247598e27d4b5021b199488d63474/All-Inn-Records.png" data-mid="227184007" border="0" src="https://freight.cargo.site/w/341/i/424bac5ba1c6afc883c3b201bc5fed77055247598e27d4b5021b199488d63474/All-Inn-Records.png" /> <img width="550" height="93" width_o="550" height_o="93" data-src="https://freight.cargo.site/t/original/i/c0a5785ed657beffd1f19241f7efbad665bbd4d384643d03b01ce31eb803c0f4/Octagon.png" data-mid="227183992" border="0" src="https://freight.cargo.site/w/550/i/c0a5785ed657beffd1f19241f7efbad665bbd4d384643d03b01ce31eb803c0f4/Octagon.png" /> <img width="1024" height="191" width_o="1024" height_o="191" data-src="https://freight.cargo.site/t/original/i/b1965f3b0abae71a3f8ceacc5f742a99078c22681a798c8c50e3f59b069cc75b/Premier.png" data-mid="227183982" border="0" src="https://freight.cargo.site/w/1000/i/b1965f3b0abae71a3f8ceacc5f742a99078c22681a798c8c50e3f59b069cc75b/Premier.png" /> <img width="706" height="103" width_o="706" height_o="103" data-src="https://freight.cargo.site/t/original/i/49b4d725f58fec5e046c85f9edc2f62d4f461b720b46d23b0772b8f8a2dded5c/Hit-Lab.png" data-mid="227184000" border="0" src="https://freight.cargo.site/w/706/i/49b4d725f58fec5e046c85f9edc2f62d4f461b720b46d23b0772b8f8a2dded5c/Hit-Lab.png" /> <img width="378" height="207" width_o="378" height_o="207" data-src="https://freight.cargo.site/t/original/i/3c8f52dc5fe8ae08cf91fdfcd9528d34037180d2ed657141d4a6a8e41620a3f0/Search-Party.png" data-mid="227183976" border="0" src="https://freight.cargo.site/w/378/i/3c8f52dc5fe8ae08cf91fdfcd9528d34037180d2ed657141d4a6a8e41620a3f0/Search-Party.png" /> <img width="706" height="103" width_o="706" height_o="103" data-src="https://freight.cargo.site/t/original/i/163de416c133590a992b306e666967672bf21bcda7c00f5d7e655bf5e388ad15/Hit-Lab.png" data-mid="223528480" border="0" src="https://freight.cargo.site/w/706/i/163de416c133590a992b306e666967672bf21bcda7c00f5d7e655bf5e388ad15/Hit-Lab.png" /> PROJECTS: https://brianparker.xyz/Grapht-Works-by-Imperial Tue, 07 Apr 2026 11:06:46 +0000 BrianParker.XYZ https://brianparker.xyz/Grapht-Works-by-Imperial Grapht Works by Imperial Work: Naming Industry: Technology Real Estate Startups &nbsp; Agency: Pentagram Grapht Works is Imperial College London’s nine-acre industrial space for scale-up companies working in advanced manufacturing, nanotechnology, cleantech, and robotics.The new, 28-unit site needed a name that captured the manufacturing heritage of North Action (its West London location), while reflecting the innovative, collaborative spirit of companies working on breakthrough technologies.&nbsp; Working with Pentagram’s brand narrative team, I helped name the new facilities Grapht Works. The name&nbsp;combines&nbsp;graft —&nbsp;merging new materials to induce growth and strength — and graph, which represents mathematical precision and measured planning. The word graft is also an informal British word for “hard work” or “effort”, a nod to the area’s industrial history.&nbsp;Grapht Works speaks to both rigorous effort and the act of joining elements to create stronger hybrids. The name serves as a metaphor for scaling companies combining technologies and market approaches as they transition from research to market-readiness. <img width="1280" height="1706" width_o="1280" height_o="1706" data-src="https://freight.cargo.site/t/original/i/678a5c99b27ed4d38632614918dd507df7aa4312539c7470d55be65451556cb1/1772646138523.jpeg" data-mid="246923951" border="0" alt="Photo by Caterina Rigoni, Sciopolis" data-caption="Photo by Caterina Rigoni, Sciopolis" src="https://freight.cargo.site/w/1000/i/678a5c99b27ed4d38632614918dd507df7aa4312539c7470d55be65451556cb1/1772646138523.jpeg" /> <img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/3b02e764eb5edfaf7ccd28ee700214f97881552b35d6f11cc731f0c4251a8f71/1772641702881.jpeg" data-mid="246923949" border="0" alt="Grapht Works Launch Event" data-caption="Grapht Works Launch Event" src="https://freight.cargo.site/w/1000/i/3b02e764eb5edfaf7ccd28ee700214f97881552b35d6f11cc731f0c4251a8f71/1772641702881.jpeg" /> <img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/13b5a7b515c3a6d1a232543def0db935ba2fb6670680c2c61d229c4d7995becf/1772641704413.jpeg" data-mid="246923952" border="0" alt="Grapht Works Launch Event" data-caption="Grapht Works Launch Event" src="https://freight.cargo.site/w/1000/i/13b5a7b515c3a6d1a232543def0db935ba2fb6670680c2c61d229c4d7995becf/1772641704413.jpeg" /> <img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/c836f3f4b28e7954366db5c78bf04571b519c4eb516082712d239d937a493015/1772799544373.jpeg" data-mid="246923950" border="0" alt="Grapht Works Launch Event" data-caption="Grapht Works Launch Event" src="https://freight.cargo.site/w/1000/i/c836f3f4b28e7954366db5c78bf04571b519c4eb516082712d239d937a493015/1772799544373.jpeg" /> https://brianparker.xyz/DeepL-Dialogues Wed, 22 Jan 2025 13:41:16 +0000 BrianParker.XYZ https://brianparker.xyz/DeepL-Dialogues DeepL Dialogues&nbsp; Naming Technology AIAgency: Pentagram DeepL&nbsp;is a comprehensive Language AI platform that enables organizations to communicate effectively across languages, cultures, and markets. For its inaugural customer conference in Berlin, DeepL wanted a name that captured the excitement of connecting an all-star roster of company and industry talent with their loyal customer base. They also needed a name that could be adapted to future conferences hosted in other locations around the world. Consulting for Pentagram London’s strategy team, I helped create the name Dialogues: a word with Greek roots&nbsp;dia ‘through’ + logos ‘word’ and also containing the Romance word for ‘day.’&nbsp; The name Dialogues evokes the event’s one-day nature and refers direcly to DeepL’s core products in language, translation, and communication.&nbsp; <img width="1560" height="816" width_o="1560" height_o="816" data-src="https://freight.cargo.site/t/original/i/59ae407c63a103ea865a64097d3eadde2d5adfdc2c75b72ade80c454eee8e624/Dialogues_Name_November2025.png" data-mid="246924244" border="0" src="https://freight.cargo.site/w/1000/i/59ae407c63a103ea865a64097d3eadde2d5adfdc2c75b72ade80c454eee8e624/Dialogues_Name_November2025.png" /> <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/1c5341de92d864a0739543a98d344945eb2a6b82d1ed25e557b84c120814fd41/01_241113_DEEPL_Telegraphenamt_SWieland_4026.png" data-mid="225615133" border="0" src="https://freight.cargo.site/w/1000/i/1c5341de92d864a0739543a98d344945eb2a6b82d1ed25e557b84c120814fd41/01_241113_DEEPL_Telegraphenamt_SWieland_4026.png" /> <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/70e49d073934e0d65bfed2b2afde25acf476d4b5c2e5eed47dc40206fcf80c86/04_241113_DEEPL_Telegraphenamt_SWieland_4469.png" data-mid="225615134" border="0" src="https://freight.cargo.site/w/1000/i/70e49d073934e0d65bfed2b2afde25acf476d4b5c2e5eed47dc40206fcf80c86/04_241113_DEEPL_Telegraphenamt_SWieland_4469.png" /> <img width="1024" height="1024" width_o="1024" height_o="1024" data-src="https://freight.cargo.site/t/original/i/a754e6c7ce0c5b5277d8b673f7065ca4b62c78cd20339669f82a720f9526bca6/DeepL-dialouges-2024-berlin-fallback-1024x1024.png" data-mid="225324882" border="0" src="https://freight.cargo.site/w/1000/i/a754e6c7ce0c5b5277d8b673f7065ca4b62c78cd20339669f82a720f9526bca6/DeepL-dialouges-2024-berlin-fallback-1024x1024.png" /> <img width="1480" height="593" width_o="1480" height_o="593" data-src="https://freight.cargo.site/t/original/i/4d144dc92982bda7149aa3b311e26514788467efb1030b3e9a9a7aad4fac2f9b/2_BLOG-DIVIDER_deepl_dialogues_recap.png" data-mid="225325151" border="0" src="https://freight.cargo.site/w/1000/i/4d144dc92982bda7149aa3b311e26514788467efb1030b3e9a9a7aad4fac2f9b/2_BLOG-DIVIDER_deepl_dialogues_recap.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/18468007b4c8e5e69d22ce475b6772cf5957fca4b8efe67c5a5700ac6f7a9ea6/Gbou28RW0AAizUF.jpg" data-mid="225324883" border="0" src="https://freight.cargo.site/w/1000/i/18468007b4c8e5e69d22ce475b6772cf5957fca4b8efe67c5a5700ac6f7a9ea6/Gbou28RW0AAizUF.jpg" /> https://brianparker.xyz/Hynt Tue, 25 Feb 2025 12:11:14 +0000 BrianParker.XYZ https://brianparker.xyz/Hynt Hynt&nbsp; Naming Technology AI Healthcare Agency: Pentagram Hynt — formerly OW Digital — is an evidence-based scent tech company founded by Dr Emanuela Maggioni and Prof Marianna Obrist, leading experts in olfaction and sensory science. Consulting for Pentagram London’s strategy team, I helped create the company’s new name. The name “Hynt” is a modern and unique take on “hint,” suggesting technology can detect and provide information about the slightest traces of scents.&nbsp; The stylization feels scientific and tech-focused, while easy to apply to marketing messaging. The hy- also alludes to the company’s ‘hyper’ accurate technology. &nbsp; <img width="2560" height="1422" width_o="2560" height_o="1422" data-src="https://freight.cargo.site/t/original/i/6e808d550c6381ab108a33dcea1ea95b3e9ecf050922aa9af49662b150ef9bf4/Screen-Shot-2025-02-18-at-17.28.36.png" data-mid="227186357" border="0" data-scale="78" src="https://freight.cargo.site/w/1000/i/6e808d550c6381ab108a33dcea1ea95b3e9ecf050922aa9af49662b150ef9bf4/Screen-Shot-2025-02-18-at-17.28.36.png" /> <img width="2560" height="1422" width_o="2560" height_o="1422" data-src="https://freight.cargo.site/t/original/i/6a2c6d221861cfe65f389800912321f71bccaaa1deb927f46968432723a2e346/Screen-Shot-2025-02-18-at-17.27.43.png" data-mid="227186353" border="0" src="https://freight.cargo.site/w/1000/i/6a2c6d221861cfe65f389800912321f71bccaaa1deb927f46968432723a2e346/Screen-Shot-2025-02-18-at-17.27.43.png" /> <img width="2560" height="1422" width_o="2560" height_o="1422" data-src="https://freight.cargo.site/t/original/i/19dcd07d94cfd60d5bf85ad437b28edc2f8e778b7ca8859f068d5be67a492803/Screen-Shot-2025-02-18-at-17.28.21.png" data-mid="227186355" border="0" src="https://freight.cargo.site/w/1000/i/19dcd07d94cfd60d5bf85ad437b28edc2f8e778b7ca8859f068d5be67a492803/Screen-Shot-2025-02-18-at-17.28.21.png" /> https://brianparker.xyz/Musical-Museum Wed, 18 Dec 2024 15:31:53 +0000 BrianParker.XYZ https://brianparker.xyz/Musical-Museum The Musical Museum, London&nbsp; Social MediaStrategy Copywriting MuseumsThe Musical Museum in Brentford, London contains a significant collection of rare, self-playing musical instruments including player pianos, orchestrions, reed organs, and violin players.In addition to managing its email newsletter, designing promotional graphics, and supporting digital fundraising efforts, I helped the museum create a social media campaign highlighting their most notable instruments.Working with the charismatic curator and tour guide Adrian Church, we brought personality (and emoji stickers) to these “edutainment” style videos. One of these new posts featuring the Optigan organ went viral — over 1.2 millon views and 29k likes! — raising the museum’s online profile and increasing its Instagram following by over 700%.&nbsp; <img width="3300" height="5100" width_o="3300" height_o="5100" data-src="https://freight.cargo.site/t/original/i/2dbbbbbaf6de15d4ebeadb1026aabec7afcbdc50c9969c8b11bd92dfa02cf245/Untitled-1.png" data-mid="226808359" border="0" src="https://freight.cargo.site/w/1000/i/2dbbbbbaf6de15d4ebeadb1026aabec7afcbdc50c9969c8b11bd92dfa02cf245/Untitled-1.png" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/0ca375d21f2b4e43e3c12af4dfe1373f7481eca518712dc9b07b9f8ad14d3b29/Untitled-1-1.png" data-mid="226808356" border="0" src="https://freight.cargo.site/w/1000/i/0ca375d21f2b4e43e3c12af4dfe1373f7481eca518712dc9b07b9f8ad14d3b29/Untitled-1-1.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f8e692ed4ac32dad5bdfa68bd8c75a62d9008d2c3bcf28229f2a48c87f642197/Fundraiser-Carousel-1.png" data-mid="226809661" border="0" src="https://freight.cargo.site/w/1000/i/f8e692ed4ac32dad5bdfa68bd8c75a62d9008d2c3bcf28229f2a48c87f642197/Fundraiser-Carousel-1.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ac92275f2ea633c1c5def86a9e2a9b0eb5d7d29eb975e1985d5d49e6909aa50a/Fundraiser-Carousel-4.png" data-mid="226809844" border="0" src="https://freight.cargo.site/w/1000/i/ac92275f2ea633c1c5def86a9e2a9b0eb5d7d29eb975e1985d5d49e6909aa50a/Fundraiser-Carousel-4.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/207163f2699a106aaa3be74aca2cd5fa880646d76b2d8a87aa9bd62875ab066e/Fundraiser-Carousel-3.png" data-mid="226809761" border="0" src="https://freight.cargo.site/w/1000/i/207163f2699a106aaa3be74aca2cd5fa880646d76b2d8a87aa9bd62875ab066e/Fundraiser-Carousel-3.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5a6516a7502ef92359d6fa5abefc4be16605a63828be6d4476fce95afb316e08/Fundraiser-Carousel-28-Jun-24-1.png" data-mid="226809409" border="0" src="https://freight.cargo.site/w/1000/i/5a6516a7502ef92359d6fa5abefc4be16605a63828be6d4476fce95afb316e08/Fundraiser-Carousel-28-Jun-24-1.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b7f6b28b8a42a520bc3ce029cd764f8eb8cdde08b463024bf9f14a6cd7a23a02/Fundraiser-Carousel-28-Jun-24-4.png" data-mid="226809413" border="0" src="https://freight.cargo.site/w/1000/i/b7f6b28b8a42a520bc3ce029cd764f8eb8cdde08b463024bf9f14a6cd7a23a02/Fundraiser-Carousel-28-Jun-24-4.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f6430583408d6c552412a0b2eedb08297299fd0b77bec70d7bf95de14b51068c/Fundraiser-Carousel-28-Jun-24-5.png" data-mid="226809415" border="0" src="https://freight.cargo.site/w/1000/i/f6430583408d6c552412a0b2eedb08297299fd0b77bec70d7bf95de14b51068c/Fundraiser-Carousel-28-Jun-24-5.png" /> https://brianparker.xyz/PMC-Speakers-Pro Sat, 22 Jan 2022 22:23:20 +0000 BrianParker.XYZ https://brianparker.xyz/PMC-Speakers-Pro PMC Speakers ProfessionalCopywriting Social Media Strategy Design, Project Management: Sttt.us / Michael J. Morgan&nbsp;The Brief PMC is a leading manufacturer of high-end speakers, trusted in the world’s best music and film facilities from Capitol Studios to Apple HQ. Ahead of launching a new product line, PMC wanted to establish its online presence with on-brand social content and copy. The Challenge Music technology brands often lean on dry tech specs or illustrious credits that feel out of reach for the aspiring user. PMC wanted to stand by its reputation as a maker of precise, premium, and hand-built speakers while educating prospective buyers and cultivating a digital community.&nbsp; ︎︎︎ <img width="2076" height="1346" width_o="2076" height_o="1346" data-src="https://freight.cargo.site/t/original/i/71418bd7df182d6071a3e9830c589cc0d36bc934ba44fe99c4c7596a2b08909b/Screen-Shot-2022-01-24-at-11.04.41-AM.png" data-mid="131213838" border="0" src="https://freight.cargo.site/w/1000/i/71418bd7df182d6071a3e9830c589cc0d36bc934ba44fe99c4c7596a2b08909b/Screen-Shot-2022-01-24-at-11.04.41-AM.png" /> The SolutionI developed tone of voice guidelines based on PMC’s new identity (developed by STTT.US) that balanced the grunge rock and pop-art aesthetic of the brand's 1990s roots with casual, confident nods to its technical excellence. I wrote copy for a daily social media campaign designed to be informative yet witty, and to resonate with three identifiable customer segments: entry-level, midrange, and high-end users.&nbsp; ︎︎︎ <img width="2068" height="1348" width_o="2068" height_o="1348" data-src="https://freight.cargo.site/t/original/i/f6f54d6cb859f911afcbae66b8a6e5d00437cdcd744721cee069af98fc4952c6/Screen-Shot-2022-01-24-at-11.07.26-AM.png" data-mid="131213842" border="0" src="https://freight.cargo.site/w/1000/i/f6f54d6cb859f911afcbae66b8a6e5d00437cdcd744721cee069af98fc4952c6/Screen-Shot-2022-01-24-at-11.07.26-AM.png" /> <img width="2070" height="1340" width_o="2070" height_o="1340" data-src="https://freight.cargo.site/t/original/i/3ecdae09304fb56fa3ec09cc5e1060dd2a5f24eb83f98199b4b272dcbd3b7e67/Screen-Shot-2022-01-24-at-11.06.33-AM.png" data-mid="131213840" border="0" src="https://freight.cargo.site/w/1000/i/3ecdae09304fb56fa3ec09cc5e1060dd2a5f24eb83f98199b4b272dcbd3b7e67/Screen-Shot-2022-01-24-at-11.06.33-AM.png" /> <img width="2068" height="1340" width_o="2068" height_o="1340" data-src="https://freight.cargo.site/t/original/i/cbb3baec6622cd81469e0a46f09836b55837d812cdc76948cee1b31cc456564b/Screen-Shot-2022-01-24-at-11.06.58-AM.png" data-mid="131213841" border="0" src="https://freight.cargo.site/w/1000/i/cbb3baec6622cd81469e0a46f09836b55837d812cdc76948cee1b31cc456564b/Screen-Shot-2022-01-24-at-11.06.58-AM.png" /> <img width="2066" height="1336" width_o="2066" height_o="1336" data-src="https://freight.cargo.site/t/original/i/40f1da23cc2b2b1aab10c415adb3c6e2d17b8c8bd0b91ba72ca52fd962a7b185/Screen-Shot-2022-01-24-at-11.07.53-AM.png" data-mid="131213843" border="0" src="https://freight.cargo.site/w/1000/i/40f1da23cc2b2b1aab10c415adb3c6e2d17b8c8bd0b91ba72ca52fd962a7b185/Screen-Shot-2022-01-24-at-11.07.53-AM.png" /> Audience-generated content was equally important: I created a custom Google Form to interview producers and engineers who use PMC products, and edited their responses into weekly showcases of community members and their work. <img width="2064" height="1340" width_o="2064" height_o="1340" data-src="https://freight.cargo.site/t/original/i/e412fd898ed7d1b49c91c63fde6b65cc79b8cadbc503e6f9fd01dcc11f01a597/Screen-Shot-2022-01-24-at-11.05.27-AM.png" data-mid="131213839" border="0" src="https://freight.cargo.site/w/1000/i/e412fd898ed7d1b49c91c63fde6b65cc79b8cadbc503e6f9fd01dcc11f01a597/Screen-Shot-2022-01-24-at-11.05.27-AM.png" /> <img width="2074" height="1344" width_o="2074" height_o="1344" data-src="https://freight.cargo.site/t/original/i/85e09180e943a6cab56a42da5bda1e0c5362e884a267d534e8f5ad2cd82bfe3b/Screen-Shot-2022-01-23-at-5.18.50-PM.png" data-mid="131213844" border="0" src="https://freight.cargo.site/w/1000/i/85e09180e943a6cab56a42da5bda1e0c5362e884a267d534e8f5ad2cd82bfe3b/Screen-Shot-2022-01-23-at-5.18.50-PM.png" /> ︎ https://brianparker.xyz/Color-Works-by-Eddie-Opara Sun, 23 Jan 2022 14:14:40 +0000 BrianParker.XYZ https://brianparker.xyz/Color-Works-by-Eddie-Opara Color Works by Eddie Opara&nbsp; Books Transcription Editing Eddie Opara’s book is a comprehensive reference for using color in design. I was asked by the Pentagram partner to transcribe and edit his interviews with the industry’s leading designers, including&nbsp;Stefan Sagmeister, Paula Scher, Michael Rock, Brian Collins, Tony Brook, Gael Towey, karlssonwilker and Matt Pyke (Universal Everything), among others. I also assisted with sourcing and attributing images in collaboration with Pentagram’s archivist.&nbsp; <img width="1904" height="2560" width_o="1904" height_o="2560" data-src="https://freight.cargo.site/t/original/i/589bf4d6fcd70c693ebb3420b2eeb9d911ec0430a5c6640823dc801efb26307c/81o-3e9a1mL.jpg" data-mid="131131491" border="0" src="https://freight.cargo.site/w/1000/i/589bf4d6fcd70c693ebb3420b2eeb9d911ec0430a5c6640823dc801efb26307c/81o-3e9a1mL.jpg" /> Image: Pentagram https://brianparker.xyz/Cirrus-Realty-Stratus-Realty Sat, 22 Jan 2022 22:23:20 +0000 BrianParker.XYZ https://brianparker.xyz/Cirrus-Realty-Stratus-Realty Cirrus Realty / Stratus Realty Brand Strategy NamingCopywritingAndrea Trabucco-Campos: Design, Art DirectionChris Corby: Web Development The Brief Cirrus Realty and Stratus Realty are two companies in one…or one-in-two. The Virginia real estate agency formerly known as Hampton Roads Realty approached me to help launch its new property and sales divisions, with two new names and a unified brand identity. The ChallengeThe challenge was to define a dualistic brand with related identities and identical values, but with distinct real estate services. The owners wanted either division to have equal priority, yet be clearly delineated. ︎︎︎︎︎︎︎︎︎ <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/dd8a2bb5322447da2116804e92fdf51296a0bad7f2da8120b84c4833ef72e447/Cirrus_Stratus-Portfolio_TrabuccoCampos-Jan2018-2.jpg" data-mid="131154971" border="0" data-scale="69" src="https://freight.cargo.site/w/1000/i/dd8a2bb5322447da2116804e92fdf51296a0bad7f2da8120b84c4833ef72e447/Cirrus_Stratus-Portfolio_TrabuccoCampos-Jan2018-2.jpg" /> The SolutionFirst, we established new names that distinguished both companies from their competitors (most of which are named after brokers) while conjoining their brands. We looked at the company “split” as an unique asset core to the brand position.&nbsp; We landed on Cirrus Realty and&nbsp;Stratus Realty, referring to the two types of clouds and alluding to the ever-changing weather in the Hampton Roads region of Virginia.Next, we enlisted designer Andrea Trabucco-Campos to develop the logo and brand identity. The triangular shape of a roof — suggesting the shape of a house — is paired with the triangular typeface Noe Text, creating a sense of unity across both wordmarks. The functional black-and-white color scheme is shared across the two companies, with one simply being the inverse of the other. <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/42375d7392ca63283eb0559c49fd387cf96993a34f2c0fb4946ee474d4ec875a/Cirrus_Stratus-Mark.jpg" data-mid="227270329" border="0" src="https://freight.cargo.site/w/1000/i/42375d7392ca63283eb0559c49fd387cf96993a34f2c0fb4946ee474d4ec875a/Cirrus_Stratus-Mark.jpg" /> <img width="2500" height="1731" width_o="2500" height_o="1731" data-src="https://freight.cargo.site/t/original/i/b611668cefc2fc6c37dfd9a02e22e6ad0d9ee2d0a2137585da06a09d1a4a8d3c/Cirrus_Stratus-Bag.jpg" data-mid="227270458" border="0" src="https://freight.cargo.site/w/1000/i/b611668cefc2fc6c37dfd9a02e22e6ad0d9ee2d0a2137585da06a09d1a4a8d3c/Cirrus_Stratus-Bag.jpg" /> The sleek website, designed by Andrea and developed by Chris Corby, is core to the brand identity, and the primary digital touchpoint for customers of both companies. The lightweight design allows for easy navigation and smooth switching between divisions. <img width="2560" height="1828" width_o="2560" height_o="1828" data-src="https://freight.cargo.site/t/original/i/07d89d9dc6ac94f7a25ad8c4cb4b4ea0891c5d1ea5a790f85c4f805db4f902ed/Cirrus_Stratus-Website-Large.jpg" data-mid="227270333" border="0" data-scale="72" src="https://freight.cargo.site/w/1000/i/07d89d9dc6ac94f7a25ad8c4cb4b4ea0891c5d1ea5a790f85c4f805db4f902ed/Cirrus_Stratus-Website-Large.jpg" /> Web and promotional copy plays into the “sister company” concept when showing both brands side-by-side.&nbsp; <img width="2000" height="1428" width_o="2000" height_o="1428" data-src="https://freight.cargo.site/t/original/i/831ce77c9a5cebd48b37277e733e70a59443de4525cd058e0ab01dd4fa24acad/Cirrus_Stratus-Portfolio_TrabuccoCampos-Jan2018-7.jpg" data-mid="131154973" border="0" src="https://freight.cargo.site/w/1000/i/831ce77c9a5cebd48b37277e733e70a59443de4525cd058e0ab01dd4fa24acad/Cirrus_Stratus-Portfolio_TrabuccoCampos-Jan2018-7.jpg" /> <img width="1876" height="1275" width_o="1876" height_o="1275" data-src="https://freight.cargo.site/t/original/i/3abaa203602e29b3728b67e6fcdadc6b4e24d8e3cd57c843b8bab2939c6c0f4e/Postcards-April-2020-copy.jpg" data-mid="227271021" border="0" src="https://freight.cargo.site/w/1000/i/3abaa203602e29b3728b67e6fcdadc6b4e24d8e3cd57c843b8bab2939c6c0f4e/Postcards-April-2020-copy.jpg" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/58684a1c570ca4388b1e8293788bd829ef3b16cc5493ba0cfe1dc1cd6f6e5b7d/Cirrus_Stratus-Portfolio_TrabuccoCampos-Jan2018-3.jpg" data-mid="131154972" border="0" src="https://freight.cargo.site/w/1000/i/58684a1c570ca4388b1e8293788bd829ef3b16cc5493ba0cfe1dc1cd6f6e5b7d/Cirrus_Stratus-Portfolio_TrabuccoCampos-Jan2018-3.jpg" /><img width="2500" height="1785" width_o="2500" height_o="1785" data-src="https://freight.cargo.site/t/original/i/2286a30e61cfc609f0bfe5e413078836f64976db382d7b67d7b5aadc2668d81d/Cirrus_Stratus-Sheet.jpg" data-mid="227270330" border="0" src="https://freight.cargo.site/w/1000/i/2286a30e61cfc609f0bfe5e413078836f64976db382d7b67d7b5aadc2668d81d/Cirrus_Stratus-Sheet.jpg" />Photos by Andrea Trabucco Campos https://brianparker.xyz/Charcoal-Papers Wed, 11 Jan 2023 12:23:07 +0000 BrianParker.XYZ https://brianparker.xyz/Charcoal-Papers Charcoal Papers by Antonio Ysursa and Taylor Franklin Quinn&nbsp; BooksCopywriting Editing Fine Art &amp; Photography Charcoal Papers is a collaborative exploration between photographer Antonio Ysursa and art director, graphic designer, and painter Taylor Franklin Quinn. Inspired by one of the earliest artistic mediums, charcoal, this photographic collection fuses fashion and fine art in the form of seven unique character studies that present a collision of two artists' perspectives. I was asked to help edit the artists’ statement, write thematic descriptions of each chapter, and proofread copy throughout the book. <img width="900" height="1153" width_o="900" height_o="1153" data-src="https://freight.cargo.site/t/original/i/e1506c2617cf87b6ae0d7f45c349548228c1112bb651310d7a2d107b9819f489/Cover_900x.jpg" data-mid="164340975" border="0" src="https://freight.cargo.site/w/900/i/e1506c2617cf87b6ae0d7f45c349548228c1112bb651310d7a2d107b9819f489/Cover_900x.jpg" /> <img width="900" height="1153" width_o="900" height_o="1153" data-src="https://freight.cargo.site/t/original/i/bce9288b13e6b13c2aa92f6a633277e1db06d29455b0f85f442a722d166c1fd8/Back-Cover_5bc3c7e7-bc0a-4904-a04e-3119b21e7861_900x.jpg" data-mid="164340973" border="0" src="https://freight.cargo.site/w/900/i/bce9288b13e6b13c2aa92f6a633277e1db06d29455b0f85f442a722d166c1fd8/Back-Cover_5bc3c7e7-bc0a-4904-a04e-3119b21e7861_900x.jpg" /> <img width="1728" height="1083" width_o="1728" height_o="1083" data-src="https://freight.cargo.site/t/original/i/99e1c578b2c0967b31177f75ec880b2b5b1d47170e2cd251351bf3cde2074c41/TOC_1728x.jpg" data-mid="164340966" border="0" src="https://freight.cargo.site/w/1000/i/99e1c578b2c0967b31177f75ec880b2b5b1d47170e2cd251351bf3cde2074c41/TOC_1728x.jpg" /> <img width="1728" height="1083" width_o="1728" height_o="1083" data-src="https://freight.cargo.site/t/original/i/a6b1e7e069be7a36f4d6f3939891c7f5d073e397e50c9c68753379f74a507d35/Credits_1728x.jpg" data-mid="164340974" border="0" src="https://freight.cargo.site/w/1000/i/a6b1e7e069be7a36f4d6f3939891c7f5d073e397e50c9c68753379f74a507d35/Credits_1728x.jpg" /> <img width="1728" height="1083" width_o="1728" height_o="1083" data-src="https://freight.cargo.site/t/original/i/8d4678ff2028ed0a41c010e796e347455d8d42b7b987870f98c753677bb40c9f/Bode1_c33318ae-af24-468c-8c22-60825afd82ff_1728x.jpg" data-mid="164340971" border="0" src="https://freight.cargo.site/w/1000/i/8d4678ff2028ed0a41c010e796e347455d8d42b7b987870f98c753677bb40c9f/Bode1_c33318ae-af24-468c-8c22-60825afd82ff_1728x.jpg" /> <img width="1728" height="1083" width_o="1728" height_o="1083" data-src="https://freight.cargo.site/t/original/i/d878d54e0763eb03854b1d9d714b7cd0feffce9bb0b13c593f734b2530c9b4e1/Charcoal_9d0ede81-9578-43bf-908c-932c0ed8dae7_1728x.jpg" data-mid="164340970" border="0" src="https://freight.cargo.site/w/1000/i/d878d54e0763eb03854b1d9d714b7cd0feffce9bb0b13c593f734b2530c9b4e1/Charcoal_9d0ede81-9578-43bf-908c-932c0ed8dae7_1728x.jpg" /> <img width="1728" height="1083" width_o="1728" height_o="1083" data-src="https://freight.cargo.site/t/original/i/80449dd2def29ff4d06dfe3b276c922a2f57f688c07d843af6461d44a43ab302/Grit1_f5bd9ed1-e67d-4bd6-a31c-32ba6d216561_1728x.jpg" data-mid="164340968" border="0" src="https://freight.cargo.site/w/1000/i/80449dd2def29ff4d06dfe3b276c922a2f57f688c07d843af6461d44a43ab302/Grit1_f5bd9ed1-e67d-4bd6-a31c-32ba6d216561_1728x.jpg" /> <img width="1728" height="1083" width_o="1728" height_o="1083" data-src="https://freight.cargo.site/t/original/i/7753bd234bd69c6cca9555feac62183dd295c5dfcce084e2e83b18f7bc25b77f/Nudes_9b120642-ae1a-48a8-a942-ad1a405e7117_1728x.jpg" data-mid="164340965" border="0" src="https://freight.cargo.site/w/1000/i/7753bd234bd69c6cca9555feac62183dd295c5dfcce084e2e83b18f7bc25b77f/Nudes_9b120642-ae1a-48a8-a942-ad1a405e7117_1728x.jpg" /> https://brianparker.xyz/Octagon-Studios Wed, 26 Feb 2025 14:06:52 +0000 BrianParker.XYZ https://brianparker.xyz/Octagon-Studios Octagon Studios Brand Strategy Naming Project ManagementThorbjørn Gudnason: Design, Art DirectionThe Brief: Octagon Studios is a music recording facility in the heart of Brixton, one of London’s cultural hubs. I was asked to help guide the studio — formerly known as ArtSpace — through a brand overhaul following a massive renovation.&nbsp; The Challenge: The studios, comprising 5 individual suites, had been offline for several months following renovations and rewiring. The owners wanted to re-open the studios, but felt that its name and casual aesthetic as a project studio were overdue for an evolution. The goal was to relaunch the space as a professional and commercial recording destination for both local South Londoners and international visitors alike. ︎︎︎︎︎︎︎︎︎ <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fbdd6a76a426fe1bd87a023ea1710a1c2a9b7148c49ecf9afbbd91b8df35c081/O_VIS-ID_201809251.jpg" data-mid="227274541" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/fbdd6a76a426fe1bd87a023ea1710a1c2a9b7148c49ecf9afbbd91b8df35c081/O_VIS-ID_201809251.jpg" /> The Solution - NamingThe answer to our naming conundrum was hidden in plain, eight-sided sight. The unconventional live room (originally designed and developed by GS Acoustics for immersive audio testing), had always been known as “the octagon.” After several rounds of naming, the owners settled on just that — Octagon — an angular, modern name that captured the spirit of a multifaceted community of music creators. Plus, the visual possibilities would be a designer’s dream. <img width="1440" height="1440" width_o="1440" height_o="1440" data-src="https://freight.cargo.site/t/original/i/f5b23372cec9f366dbe5892ea30a7662ed23281acc331983f979111320906bb3/102406221_3851496864876810_4247125302936010569_n.jpg" data-mid="227273684" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/f5b23372cec9f366dbe5892ea30a7662ed23281acc331983f979111320906bb3/102406221_3851496864876810_4247125302936010569_n.jpg" /> The Solution - Visual Identity We enlisted the skills of designer Thorbjorn Gudnason to create a visual identity and logo to match the new name. The octagonal shape was applied to the inside of the letter ‘O’ to form a distinctive yet clean logotype built on the typeface GT America. The industrial, “sprocket” shape echoes the knobs on the studio’s collection of vintage analog equipment. <img width="1314" height="738" width_o="1314" height_o="738" data-src="https://freight.cargo.site/t/original/i/a885c5c90339a243146c470f3f49f951d9fe70a08b1a0a32377afbfa3ed8e213/O_VIS-ID_201809256_O.jpg" data-mid="227274516" border="0" src="https://freight.cargo.site/w/1000/i/a885c5c90339a243146c470f3f49f951d9fe70a08b1a0a32377afbfa3ed8e213/O_VIS-ID_201809256_O.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6770e982467ba412f6d8fcdad284f0cfa9a92279c39a45f19c91c60e6d452efa/O_VIS-ID_20180925.jpg" data-mid="227274767" border="0" src="https://freight.cargo.site/w/1000/i/6770e982467ba412f6d8fcdad284f0cfa9a92279c39a45f19c91c60e6d452efa/O_VIS-ID_20180925.jpg" /> <img width="1578" height="787" width_o="1578" height_o="787" data-src="https://freight.cargo.site/t/original/i/d3afacdd9278dff54aaa6f1e154ce24151b7f10caeee5a5e726cc2f8e9e1bbdc/O_VIS-ID_201809253.jpg" data-mid="227274519" border="0" src="https://freight.cargo.site/w/1000/i/d3afacdd9278dff54aaa6f1e154ce24151b7f10caeee5a5e726cc2f8e9e1bbdc/O_VIS-ID_201809253.jpg" /> <img width="1581" height="790" width_o="1581" height_o="790" data-src="https://freight.cargo.site/t/original/i/294578dc3d8f169773e53a9fb4286e1d224f7fea92b5efe97d4caaf808106bb5/O_VIS-ID_201809252.jpg" data-mid="227274518" border="0" src="https://freight.cargo.site/w/1000/i/294578dc3d8f169773e53a9fb4286e1d224f7fea92b5efe97d4caaf808106bb5/O_VIS-ID_201809252.jpg" /> The bold “space orange” brand color stands out amongst traditionally neutral-colored studios, and against London’s monochrome gray skies.&nbsp; <img width="1250" height="1250" width_o="1250" height_o="1250" data-src="https://freight.cargo.site/t/original/i/9479bc199e4dbe7f84307ade7e41134f84de78ea2a720347a02b6437ac3c3d9b/59748609_2808457642514076_6880645965921910784_n.jpg" data-mid="227274515" border="0" data-scale="42" src="https://freight.cargo.site/w/1000/i/9479bc199e4dbe7f84307ade7e41134f84de78ea2a720347a02b6437ac3c3d9b/59748609_2808457642514076_6880645965921910784_n.jpg" /> The signature ‘O’ was overlaid on studio photos and web landing pages showcasing the renovated space, and on computer backdrops throughout the suites. The logotype and geometric framing were applied to promotional graphics promoting the studio’s reopening party.&nbsp; <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/3b345316a0712691e187c40c91a739fa81b0f59a9b9ca754fb8c47cded2fb07e/IMG_2022.jpeg" data-mid="227275591" border="0" src="https://freight.cargo.site/w/1000/i/3b345316a0712691e187c40c91a739fa81b0f59a9b9ca754fb8c47cded2fb07e/IMG_2022.jpeg" /> <img width="2540" height="1350" width_o="2540" height_o="1350" data-src="https://freight.cargo.site/t/original/i/c87a064dae5d161db5e1ba276e6a4e9e2b397858200c94a50450d4fcaddb1653/Screen-Shot-2025-02-26-at-14.14.11.png" data-mid="227275721" border="0" src="https://freight.cargo.site/w/1000/i/c87a064dae5d161db5e1ba276e6a4e9e2b397858200c94a50450d4fcaddb1653/Screen-Shot-2025-02-26-at-14.14.11.png" /> <img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/71d12854553ecfb72aeed49f41b6343393679c178d25b1796e604aafaf40e595/44519323_2472335286126315_2084784190699601920_n.jpg" data-mid="227273656" border="0" src="https://freight.cargo.site/w/1000/i/71d12854553ecfb72aeed49f41b6343393679c178d25b1796e604aafaf40e595/44519323_2472335286126315_2084784190699601920_n.jpg" /> <img width="2540" height="1350" width_o="2540" height_o="1350" data-src="https://freight.cargo.site/t/original/i/83a4dae17758c0d56fada63ff1a73b74dfa87c52060fc10faf584dc7d089be20/Screen-Shot-2025-02-26-at-14.13.36.png" data-mid="227275255" border="0" src="https://freight.cargo.site/w/1000/i/83a4dae17758c0d56fada63ff1a73b74dfa87c52060fc10faf584dc7d089be20/Screen-Shot-2025-02-26-at-14.13.36.png" /> Photos by Andrea Trabucco Campos <img width="1729" height="2593" width_o="1729" height_o="2593" data-src="https://freight.cargo.site/t/original/i/485889a9127967d09a764ac278f9cdf1807910c6a85fd1d1efdd588526a9360c/O_VIS-POSTER_20181018.gif" data-mid="227274517" border="0" data-scale="47" src="https://freight.cargo.site/w/1000/i/485889a9127967d09a764ac278f9cdf1807910c6a85fd1d1efdd588526a9360c/O_VIS-POSTER_20181018.gif" />