Hynt
Naming
Technology
AI
Healthcare
Agency: Pentagram
Hynt — formerly OW Digital — is an evidence-based scent tech company founded by Dr Emanuela Maggioni and Prof Marianna Obrist, leading experts in olfaction and sensory science.
Consulting for Pentagram London’s strategy team, I helped create the company’s new name. The name “Hynt” is a modern and unique take on “hint,” suggesting technology can detect and provide information about the slightest traces of scents.
The stylization feels scientific and tech-focused, while easy to apply to marketing messaging. The hy- also alludes to the company’s ‘hyper’ accurate technology.
Consulting for Pentagram London’s strategy team, I helped create the company’s new name. The name “Hynt” is a modern and unique take on “hint,” suggesting technology can detect and provide information about the slightest traces of scents.
The stylization feels scientific and tech-focused, while easy to apply to marketing messaging. The hy- also alludes to the company’s ‘hyper’ accurate technology.
