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About Me

I'm a brand and verbal strategist working across the creative industries. I partner with design agencies, creative studios, artists, and entrepreneurs to help shape brand strategy and language — from naming and positioning to tone of voice and campaign copy.

My approach is rooted in years of working in and alongside top-tier design studios like Pentagram, and directly with clients to build brands from scratch.

Whether you're launching or refreshing, I bring cultural perspective and sharp language to projects that need both.

Selected Case Studies

DeepL Dialogues - Naming the inaugural conference for Europe's leading Language AI platform. With Pentagram.

PMC Speakers - Tone of voice, content strategy, and social copy for a premium audio brand launching a new product line. 

Hynt - Renaming an evidence-based scent tech company. With Pentagram. 

The Musical Museum - Social media strategy and content that turned a niche London museum into a 1 million-view viral moment. 

Octagon Studios - Naming, brand strategy, and visual identity direction for a Brixton recording studio.