The Musical Museum, London
Social Media
Strategy
Copywriting
Museums
The Musical Museum in Brentford, London contains a significant collection of rare, self-playing musical instruments including player pianos, orchestrions, reed organs, and violin players.
In addition to managing its email newsletter, designing promotional graphics, and supporting digital fundraising efforts, I helped the museum create a social media campaign highlighting their most notable instruments.
Working with the charismatic curator and tour guide Adrian Church, we brought personality (and emoji stickers) to these “edutainment” style videos.
One of these new posts featuring the Optigan organ went viral — over 1.2 millon views and 29k likes! — raising the museum’s online profile and increasing its Instagram following by over 700%.
In addition to managing its email newsletter, designing promotional graphics, and supporting digital fundraising efforts, I helped the museum create a social media campaign highlighting their most notable instruments.
Working with the charismatic curator and tour guide Adrian Church, we brought personality (and emoji stickers) to these “edutainment” style videos.
One of these new posts featuring the Optigan organ went viral — over 1.2 millon views and 29k likes! — raising the museum’s online profile and increasing its Instagram following by over 700%.
