Sourdough Disco - Recipe Copy + Tone of Voice

PMC Speakers - Social Media Copy + Content Strategy

ˈbraɪən pär′kər - BRAND & VERBAL STRATEGIST

for Creators, Studios, and Businesses

︎ I help creative teams shape brand strategy, naming, and verbal identity, from early-stage positioning to the last-minute caption on launch day.

I work with agencies, design studios, independent brands, entrepreneurs, and organizations from the U.S. to the U.K. and Europe.

More stylist than spell-checker, I help brands define who they are and how to say it.

Whether you're building a new identity or refining language mid-project, I can help you sound as good as you look. ︎

HOW I CAN HELP:

︎ BRAND STRATEGY

Plotting the strategic roadmap that guides everything else, from positioning to brand architecture and competitive landscape.

︎ NAMING

Combining deep research with linguistic craft to find the right name for a brand, product, place, or event.

︎ VERBAL IDENTITY & COPYWRITING

Defining and refining the language that makes a brand sound like itself, from tone of voice and messaging frameworks to taglines and web copy.